Sugata Research


Address: 151-0053 Tokyo, Japan

About Sugata Research

We established Sugata Research to bring a more personal approach to qualitative research in Japan and deliver thinking as individual as each specific business or marketing challenge. Since then we've helped hundreds of brands across sectors - from FMCG, to technology, to pharmaceuticals - find their ideal form in this often misunderstood market. Our team of seasoned, bilingual researchers bring together an intimate local understanding with a globally informed perspective on brand thinking and marketing trends. We fit our method to the project, using whatever helps get us closer to consumer realities, with in-home ethnographies, 'live' in-store encounters, consumer video-blogs & of course well-thought-through consumer groups just part of our recent toolkit. Above all we believe that that intelligent interpretation, informed by a keen understanding of the underlying business issues, is the key to creating real value and direction for our clients. Our in-house field team gives us access to even hard-to-reach samples and ensures a quality grounding to all of our work.We have experience of both quantitative and multi-national projects with a network of like-minded partners throughout Asia and beyond.

Company type

Qualitative Research Consultant / Moderator

Professional Associations

  • - JMRA

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Other Informations

  • Founded 2007
  • Employees19
  • Interviewers 20
  • Turnover JPY 400,000,000
  • Phone +81-3-5304.0339
  • Fax +81-3-5304.0340
Andrew Darton


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