Sugata Research

We established Sugata Research to bring a more personal approach to qualitative research in Japan and deliver insights and thinking as individual as each specific business or marketing challenge. Since then we've helped hundreds of brands across sectors - from FMCG, to technology, to pharmaceuticals - find their ideal form in this often misunderstood market.

Our team of seasoned, bilingual researchers bring together an intimate local understanding with a globally informed perspective on brand thinking and marketing trends. We fit our method to the project, using whatever helps get us closer to consumer realities, with in-home ethnographies, 'live' in-store encounters, consumer video-blogs & of course well-thought-through consumer groups just part of our recent toolkit.

Above all we believe that that intelligent interpretation, informed by a keen understanding of the underlying business issues, is the key to creating real value and direction for our clients.

Our in-house recruiting team gives us access to even hard-to-reach samples and ensures a quality grounding to all of our work. We have experience of both quantitative and multi-national projects with a network of like-minded partners throughout Asia and beyond.

Sugata Research offers a diverse range of qualitative methodologies, from ethnographies to online diaries and many more. Reach out to our expert team for guidance tailored to your research needs.

Contact us today for more insights from the Japanese market!