Seed Planning Inc

Seed Planning is a Japan-based, full-service market research and insights consultancy with deep expertise in pharmaceuticals, biotechnology, medical devices, diagnostics, functional foods, dietary supplements, healthcare and wellness.

Our strength is high-quality fieldwork in Japan. We are not limited to standard online panels. By combining extensive industry networks with multiple recruitment routes, including patient panels, physician referrals, professional networks, social media and tailored outreach, we can reach respondents who are often difficult to recruit through conventional channels.

Our experience includes KOLs, specialist and non-specialist physicians, patients, caregivers, nurses, pharmacists, rehabilitation professionals, social workers and other healthcare stakeholders. We conduct in-depth interviews, focus groups, roundtables, ethnographic research, chart reviews, postal surveys, online quantitative studies and hybrid research programmes. We are particularly experienced in rare and specialty diseases, oncology and patient research.

For international research agencies and global project teams, we provide an end-to-end Japan fieldwork service covering study design support, questionnaire and discussion-guide localisation, respondent recruitment, Japanese-language moderation, fieldwork management, quality control, analysis and culturally informed interpretation. Clients work with a single, accountable partner throughout the project.

We also support research across the entire product lifecycle, from opportunity assessment, market understanding and unmet-needs research to product concept testing, positioning, communications development, launch planning and post-launch KPI tracking. Our consulting capabilities include market and sales forecasting, indication prioritisation, commercial assessment, licensing opportunity searches and potential partner screening.

Whether your project concerns a pharmaceutical product, medical device, IVD, functional food or dietary supplement, we translate reliable evidence from the Japanese market into clear, actionable recommendations.

If your Japan study requires difficult recruitment, rigorous field execution and genuine local insight, Seed Planning is ready to help.