Research and Development Inc.

R&D has always been a fully independent marketing research and consulting company. We offer only superior services in our commitment to satisfy our clients, and have confidence in our capabilities for dealing with all of their individual needs.
Our specialty is Business-to-Consumer, especially in the fields of product development, market views, brand concept and communication, customer satisfaction, and consumer lifestyles. Since 1982, we have used our own original study to analyze basic consumer trends, as well as demands, priorities and attitudes of all demographic groups aged 18 to 74. This study is conducted annually with a panel of approximately 3000 samples, and our findings over the years have resulted in a deep understanding of Japanese consumers. We use the knowledge we have acquired to grasp consumer lifestyles and a sense of their values as reflected in purchasing behavior.
R&D has in-house facilities for in-hall tests and fully equipped discussion rooms for the more than 400 focus groups we conduct each year.