In marketing research, it is extremely important to clarify the issue of the research and build a hypothesis for that issue. At Japan Marketing Agency (JMA), the seasoned staff and consumers suitable for the theme (JMA's highly opinionated panelists) gather to brainstorm and refine the hypothesis. JMA performs practical, realistic analysis which provides solutions to the issues. Based on objective data (actual data), JMA analyzes the subject form every possible angle to find new opportunities and markets. Pieces of qualitative information from group interviews and outcome of open-ends are organized and disassembled, then the correlation between the pieces of information is clarified before putting them into structures and contexts. JMA always makes specific proposals concerning the direction of product development, improvement plan, and sales policies from macroscopic and mid-term viewpoints. See our website www.jma-net.com/en/
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