JMR Japan Consumer Marketing Research Institute is a 21-year-old, privately-owned company headquartered in Tokyo providing marketing research, marketing planning and strategy planning. Field work methods include ethnographic, projective, biometric (eye-tracking technology) and internet surveys. With partners, JMR regularly conducts consumer marketing field work in China, Korea, the US and Europe. Recruiting, panel organization, field work and data analysis are conducted in-house by JMR staff. Facilities at JMR include state-of-the art, networked interviewing and observation facilities. JMR clients are multinational consumer goods and services providers as well as government agencies in Japan and overseas.
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