Illuminate Research Asia

A Strategic Insights Consultancy based in Jakarta, Indonesia; working across Asia Pacific. Insight and strategy is our passion; We love helping our clients make the right decisions for new opportunities and growth through our expertise in understanding consumers, culture and businesses. We specialise in 6 areas:

1. Consumer Insights - Qualitative (Focus Group Discussions, In-depth interviews, Observation and Ethnography, Online insight communities, Neuromarketing, Co-creation & ideation, Expert interviews, Kids research) and Quantitative Research (Face to face interviewing, Online surveys, neuromarketing)

2. Cultural Insights and Trends - Passionate about culture, we utilise semiotics approaches to understand cultural meanings behind consumer behaviour, brands and marketing. We map cultural change, identifying emergent future trends so you can make smarter decisions for the future based on what?s happening next.

3. Brand and marketing strategy - Our approach is multidisciplinary, using behavioural science, neuromarketing, and semiotic thinking to identify actionable insights and translate them into a unique yet relevant brand and marketing strategy.

4. Business intelligence & Market Entry Strategy - Helping guide businesses to enter new markets.

5. Social Research - We delve into the societal trends and public opinions that shape communities. By leveraging qualitative and quantitative methods, we provide insights that help you understand social dynamics, inform policy, and drive impactful change.​

6. LEGO SERIOUS PLAY Method - A unique, hands-on approach to understanding consumer behaviour and brand dynamics through LEGO SERIOUS PLAY (LSP). This creative, structured method goes beyond traditional focus groups and brainstorming by empowering participants to build and visualise their thoughts in 3D. Whether you're exploring a new product concept, refining your brand strategy, or seeking a fresh perspective on customer needs, LSP brings insights to life in ways words alone cannot.