MMR Market and Media Research Ltd

MMR is a strategic market research agency specialising in advanced market research modelling.

Specialist knowledge (qualitative and quantitative):
- Advertising Research
- Brand Equity Modelling
- Conjoint Analysis
- Decision Modelling
- Eye Tracking and usability testing
- Market Segmentation
- Pricing Research
- Multi-level modelling in branding and organizational contexts
- In depth qualitative research and analysis methods

Primary data collection methods:
- In depth interviewing
- Discussion groups
- Large Internet Panel (nationally representative)
- Panel research
- CATI
- CAPI

Key quantitative analysis tools:
- Clustering (k-means, hierarchical & simultaneous)
- Conjoint analysis
- Correspondence analysis
- Decision trees (CHAID)
- Discriminant analysis
- Factor analysis
- Latent class analysis
- Latent trait analysis
- Log linear analysis
- Multidimensional scaling
- Multilevel Modelling
- Principal components analysis
- Regression models