MMR Market and Media Research Ltd

MMR is a strategic market research agency specialising in advanced market research modelling. Specialist knowledge (qualitative and quantitative): - Advertising Research - Brand Equity Modelling - Conjoint Analysis - Decision Modelling - Eye Tracking and usability testing - Market Segmentation - Pricing Research - Multi-level modelling in branding and organizational contexts - In depth qualitative research and analysis methods Primary data collection methods: - In depth interviewing - Discussion groups - Large Internet Panel (nationally representative) - Panel research - CATI - CAPI Key quantitative analysis tools: - Clustering (k-means, hierarchical & simultaneous) - Conjoint analysis - Correspondence analysis - Decision trees (CHAID) - Discriminant analysis - Factor analysis - Latent class analysis - Latent trait analysis - Log linear analysis - Multidimensional scaling - Multilevel Modelling - Principal components analysis - Regression models

Full Service Market Research Agency

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