Gallup Iceland

Gallup is amongst the leading market research companies in Iceland with over 70% market share. Gallup offers full-scale market research based on the clients’ needs including all types of qualitative and quantitative research.

Specialisations:

Quantitative research
• Weekly omnibuses
• Large internet panel (nationally representative)
• Telephone, mail, face to face and internet surveys
• PPM - Television and radio audience research
• Print media research
• TGI/Consumer study – yearly (consumption/brands/media/
lifestyle)
• Bi-monthly business-to-business research
• Quality of service audits (QSA)
• Polling
• Ad hoc studies
• Advertising mesuraments

Qualitative research
• Focus groups
• In-depth interviewing
• Mystery shopping

Human resource studies
• Work place audits
• Employee selection