Gallup is amongst the leading market research companies in Iceland with over 70% market share. Gallup offers full-scale market research based on the clients’ needs including all types of qualitative and quantitative research. Specialisations: Quantitative research • Weekly omnibuses • Large internet panel (nationally representative) • Telephone, mail, face to face and internet surveys • PPM - Television and radio audience research • Print media research • TGI/Consumer study – yearly (consumption/brands/media/ lifestyle) • Bi-monthly business-to-business research • Quality of service audits (QSA) • Polling • Ad hoc studies • Advertising mesuraments Qualitative research • Focus groups • In-depth interviewing • Mystery shopping Human resource studies • Work place audits • Employee selection

Full Service Market Research Agency

• - GIA/WIN