RSG Marketing Research

RSG Marketing Research offers qualitative and quantative marketing research and consultancy in Germany and in all important markets in the world.

Our philosophy is: Consultancy driven by research.

In the field of qualitative research our work is based on a psychological model which helps us and our clients to understand consumers reactions. Our specific asset is the experienced and well trained staff. Consumer insights lead us to an improved process for product and advertising development.

Quantitative research means to us small scale projects with very specific target groups and also large scale international projects. We offer standardised tools in the fields of brand analysis, advertising research, U+A studies and product-/concept testing.