Public Perception

SPECIALTIES: Automotive: All stages from initial directional to facelifts and advertising. Expertise for car clinics, trend and lifestyle. Also for Consumer Electronics and Appliances. Strong focus: Energy / oil industry / alternative energies. Pharmaceutical: Affect of cultural lifestyle and political factors and illness images on patient profiles, treatment and prescribing. Strategic value of illnesses. Food and Beverages. 70% international work: Inter-European, US; China (Asia). APPROACH Exceptional in-depth German Market Psychology (Morphology); high level Design Analysis - functional and aesthetic. Morphology: Products and brands are interactively at the center of people’s thinking, emotions and motivations - alive in their culture, lifestyle and usage contexts. We explore the ongoing motive interaction between products, brands and people. Design: we tangibly explore the decisive product (usage and) branding effects – visually in specific language and visual imagery. Full service range: psychological moderation; fieldwork organization; range of reporting options. Clients: both multinational corporations and research institutes.

Qualitative Research Consultant / Moderator

• - QRCA