MarketMinds

Marketminds is a research agency that builds bridges between HR and Marketing – because no matter how good or true the analysis results are, they will not lead to change unless accepted within the organization where they are to increase insight and understanding.

Marketminds works with holistic and applicable solutions. We work in teams of qualitative and quantitative researchers as we believe that the economist, psychologist, sociologist, and anthropologist are all necessary to create the most valid and interesting insights into the problem at hand. We have developed special competence and solutions in the following areas:
- Segmentation
- Branding and employer branding
- Concept development

Marketminds is a research agency that works with anchoring all solutions of analysis. We achieve this by involving all relevant parties in the project and facilitate corporation between marketing and HR employees to create action plans and initiatives for the implementation of new knowledge.