Millward Brown is one of the world's leading research agencies and is expert in building commercially successful brands, guiding the effective use of marketing communications tools. Through an integrated suite of validated research solutions - both qualitative and quantitative - Millward Brown helps businesses develop brand strategies, implement marketing programmes and monitor attitudinal and financial outcomes. Millward Brown has more than 76 offices in 48 countries and also has specialist expertise to provide insights into key areas. These include the Global Media Practice (focusing on media effectiveness), Millward Brown Optimor (connecting attitudinal data with financial performance), Millward Brown Precis (measuring PR and word of mouth), Dynamic Logic (quantifying digital marketing effectiveness). Millward Brown is part of Kantar, WPP's insight, information and consultancy group. Qualitative: In in 2009 we have established a strong qualitative unit ‘Millward Brown Alsted Research’ (by the integration of the well established qualitative institute Alsted Research). We have excellent observation facilities (one-way mirror), simultaneous translation facilities and well experienced senior moderators. In Medical we are highly experienced in interviews with doctors, pharmaceuticals, nurses and patients. MillwardBrown Denmark covers also qualitative research in the Nordic countries.
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