About Valicon Croatia

Valicon is a marketing consulting and research company that helps companies in South-East Europe make better, data-based business decisions that make their business grow. We have been in the business for over 20 years, worked with over 1250+ clients and currently have 5 offices: Slovenia, Croatia, Serbia, Bosnia and Herzegovina and Kosovo.
We specialize in small markets and offer our clients custom solutions that best fit their needs – clearly and precisely tailored market research, brand building solutions and human expertise that help businesses grow.

Advanced methodologies and our deep insights into our clients’ industries helps distinguish our service. Our successes come from our good relations with clients, regional partners, employees and local communities.

AS IBM partner, VALICON additionally offers a support in IBM SPSS tools usage and consultancy related to implementation of results into company's business process, both on strategic and tactical level.

Services & expertise

Methods

Focus groups
In-depth interviews
Online qualitative / communities
Ethnography
Face-to-face (CAPI)
Telephone (CATI)
Online surveys (CAWI)
Online panel
Mystery shopping
Retail audit / store checks
Desk research

Study types

Customer satisfaction / CX
Brand & ad testing
Product / concept testing
Usage & attitudes
Pricing studies
Market sizing / feasibility
Media & audience research
Opinion polls / social research

Sectors

FMCG / Consumer goods
Retail
Healthcare & pharma
Banking, finance & insurance
Telecoms
Technology & IT
Automotive
Media & advertising
Travel, tourism & hospitality
Energy & utilities
Public sector & NGOs
Real estate & construction
Agriculture & food
Education
B2B / Industry

Countries covered

Albania
Austria
Bosnia-Herzegovina
Bulgaria
Croatia
Germany
Hungary
Italy
Macedonia
Romania
Serbia
Slovakia
Slovenia

Support services

Fieldwork only (data collection for other agencies)
Respondent recruitment
Data processing & analysis

Company details

Company type: Full Service Agency, Data Collection, Qualitative Research, Quantitative Research, Online Panels, Consulting & Analytics, International Research, Mystery Shopping, Research Software
Founded: 2007
Employees: 15
Interviewers: 70
CATI seats: 30
Focus group facility: Yes
Online panel: 20,000 members
Address: Vlaška 63, 10 000 Zagreb
Croatia/Hrvatska
Phone: +385 91 4212 556
LinkedIn: Company page
Website: valicon.net/hr

Professional associations

https://iab-croatia.com/
https://esomar.org/

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