SCM Centroamérica

SCM Centroamérica is an independent market research and fieldwork company based in Costa Rica, supporting brands, international research agencies and insights teams across Central America, Latin America and the Caribbean.

OUR OPERATING MODEL

We combine regional research orchestration with local field execution, offering flexible solutions tailored to each project's complexity, budget and timeline.

Clients can commission end-to-end research or select individual components, including participant recruitment, screening, data collection, fieldwork management, quality assurance, analysis and reporting.

Our modular approach reduces unnecessary operational layers, optimizes costs and accelerates execution. A single regional coordination point ensures consistent methodologies, clear communication, documented quality controls and accountability across multiple markets.

RESEARCH CAPABILITIES

Our quantitative and qualitative capabilities include:

- Central Location Tests (CLT), In-Home Usage Tests (IHUT), blind and comparative product testing.
- Concept testing, claims evaluation, packaging research and innovation validation.
- Consumer behavior, usage and attitude studies, consumption diaries and longitudinal research.
- Focus groups, in-depth interviews, expert interviews, online communities, idea blogs and expert panels.
- CAPI, CATI, CAWI and face-to-face data collection.
- Shopper research, retail audits, mystery shopping and point-of-sale evaluations.
- B2B research, specialized recruitment and hard-to-reach audiences.

OUR SPECIALIZED RESEARCH SYSTEMS

TestScape™ evaluates product performance, consumer acceptance, sensory attributes and competitive preference, helping brands make informed launch and reformulation decisions.

ConceptScape™ tests product ideas, value propositions, claims and concepts to identify relevance, differentiation and innovation potential before investment.

DrinkScape™ measures liquid consumption volumes by beverage category and occasion, examining consumption drivers, substitutes, accompanying foods and complementary products to identify portfolio growth opportunities.

ShopperScape™ investigates purchase behavior, brand selection, shelf visibility, competitive alternatives and the factors influencing decisions at the point of sale.

PrecisionSourcing™ integrates fresh participant recruitment, eligibility verification, sample control, fieldwork monitoring and documented quality assurance. Project dashboards and progress visibility can be incorporated according to study requirements.

SECTORS AND APPLICATIONS

Our experience and research capabilities cover food and beverages, FMCG, retail, personal care, healthcare, pharmaceuticals, financial services, consumer products and selected B2B markets.

We support product innovation, market entry, consumer understanding, brand evaluation, channel performance and commercial decision-making.

REGIONAL COVERAGE

Our core operational focus includes Costa Rica, Guatemala, El Salvador, Honduras, Nicaragua and Panama.

Through local collaborators and project-specific partnerships, we also coordinate research in Mexico, the Dominican Republic, Puerto Rico, Jamaica, Colombia, selected South American markets and U.S. Hispanic markets, including Miami.

Coverage and execution models are adapted to each project's requirements.

WHY PARTNER WITH SCM?

SCM combines the flexibility of a specialized research firm with the ability to coordinate complex, multi-country fieldwork.

We prioritize verified participants, agile project deployment, transparent communication, cost-efficient execution and rigorous quality control.

Whether supporting an international agency as its regional fieldwork partner or managing a complete research program for a brand, our objective remains the same: deliver reliable evidence, operational efficiency and actionable insights that support better business decisions.

Website: https://scm-ca.com/en/