About SRGB Research & Consulting Limited

Established in 1987, SRGB Research & Consulting Limited is a leading multi-sector and full service research & consulting company of Bangladesh. SRGB offers market and social research & analysis (quantitative/qualitative), mystery shopping, project designing & management, monitoring & impact evaluation studies, investment feasibility studies, communication and training, etc. SRGB successfully delivered a large number of research and consulting projects, designed and delivered hundreds of capacity development programs to a large number of national and international organizations and multi-national companies.

SRGB is the Bangladesh market leader in research & business consulting into all aspects of market strategy, innovation & branding, from consumer and market research & analysis to idea generation, brand equity, brand positioning, customer satisfaction, mystery shopping, etc.

SRGB also is the leading social and development research firm of Bangladesh and conducted a large number of nationwide household and community baseline survey, impact evaluation studies and social research on diverse sectors.

SRGB is the only research firm in Bangladesh who is undertaking nationwide public opinion poll on quarterly basis (tracking study) on various social, political and economic issues since last about 39 years.

SRGB is based at Dhaka and offer high quality professional services in south Asia including Bangladesh, Bhutan, Nepal, Sri Lanka, Maldives, Myanmar, India, Pakistan, Afghanistan, etc.

Photos

Services & expertise

Methods

Focus groups
In-depth interviews
Online qualitative / communities
Ethnography
Face-to-face (CAPI)
Telephone (CATI)
Online surveys (CAWI)
Mystery shopping
Retail audit / store checks
Desk research

Study types

Customer satisfaction / CX
Brand & ad testing
Product / concept testing
Usage & attitudes
Pricing studies
Market sizing / feasibility
Media & audience research
Opinion polls / social research

Sectors

FMCG / Consumer goods
Retail
Healthcare & pharma
Banking, finance & insurance
Telecoms
Technology & IT
Automotive
Media & advertising
Travel, tourism & hospitality
Energy & utilities
Public sector & NGOs
Real estate & construction
Agriculture & food
Education
B2B / Industry

Countries covered

Afghanistan
Bangladesh
Cambodia
India
Pakistan
Sri Lanka
United Arab Emirates

Support services

Fieldwork only (data collection for other agencies)
Respondent recruitment
Data processing & analysis

Focus group facility

2 focus group rooms in Dhaka

Viewing room
Online streaming
Audio & video recording
Simultaneous translation
Client lounge

Company details

Company type: Full Service Agency, Data Collection, Quantitative Research, Consulting & Analytics, International Research, Mystery Shopping, Secondary Research
Founded: 1987
Employees: 56
Interviewers: 2000+
Focus group facility: Yes
Address: House 12- Road 2A (Chairmanbari), 1213 Dhaka
Bangladesh
Phone: +8801792619947, +8801710881555
LinkedIn: Company page
Website: srgb.org

Professional associations

World Association of Public Opinion Research (WAPOR)
ISSP (The International Social Survey Programme)
WAPOR Asia-pacific
Bangladesh Marketing & Social Research Society (BMSRS)
Institute of Management Consulting Bangladesh (IMCB)

Client reviews

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