Founded in 1987, SRG Bangladesh Limited (SRGB) is the leading multi-sector full service research & consulting firm of Bangladesh. SRGB offers professional services in management consulting, analysis and research (quantitative/qualitative), mystery shopping, project designing & management, monitoring & evaluation studies, investment feasibility studies, communication and training, etc. SRGB successfully delivered a large number of research and consulting projects, designed and delivered hundreds of capacity development programs in various countries and to various national/international organizations and multi-national business enterprises. SRGB is the Bangladesh market leader in research & business consulting into all aspects of market strategy, innovation & branding, from consumer and market research & analysis to idea generation, concept development & testing, brand equity, brand positioning, customer satisfaction, mystery shopping, etc. SRGB also is the leading social and development research firm of Bangladesh and conducted a large number of countrywide household and community baseline survey, impact evaluation studies and social research on diverse sector. SRGB is the only research firm in Bangladesh who is undertaking nationwide opinion poll on quarterly basis (tracking study) on various social, political and economic issues since last about a decade. SRGB is based in Dhaka and covers Bangladesh, India, Pakistan, Nepal, Bhutan, Sri Lanka, Maldives, Myanmar
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