The Minter Group

Business in the Asia Pacific region is fast growing, but with different challenges and business cultures. The Minter Group was founded in 1981 with Customer Service Monitors and Minter Research as full service agencies who bridge the gap between research needs and delivering quality information from different languages and cultures using trained, native born, multilingual interviewers

This established market research relationships with major global clients including Sheraton Hotels and Resorts, Toshiba, Apple, Merrill Lynch HSBC, ninemsn, GE Commercial and SAP.

Minter Research also conducts Customer Satisfaction studies (through a division Customer Service Monitors) for organisations like Intel (over 45,000 Cussat interviews in Asia), Microsoft, Medicare, Federal Australian Government departments, Toshiba and other companies that recognise the value of customer satisfaction.

Geoff Minter is a registered psychologist and with a background in advertising (McCann Erickson) and market research with the Interpublic Group he switched to senior marketing positions with Cadbury-Schweppes and General Foods, winning 4 national marketing awards for consumer goods strategies developed through comprehensive market research programs.

In the mid-90s we started to pioneer online market research and conducted what we believe was the first online political poll globally in February 1996.

Since then The Minter Group has built its service base of online research, especially i