IDRA Research & Consulting

IDRA Research & Consulting is a private Albanian company that offers market research and development consulting services. Established since 2000, IDRA offers high quality services to international and domestic clients, private and institutional ones.

IDRA provides both quantitative and qualitative research services.

Our services include (but are not limited to):

- Life quality and stratification studies

- General issues assessment

- Market analysis and evaluation

- Consumer Research

- Brand image

- Segmentation studies

- Tracking Studies

- Performance evaluations and studies

- Advertisement/Concept Testing

- Business environment research

- Business to Business (B2B) studies

- TV and radio audience research

- Media evaluation/research

- Advertising research