Market Research Companies in Jordan

Key figures for researchers

Population

11.94 million (end of 2025 estimate)¹

Jordanians / non-Jordanians

6.6 million / 2.9 million, including 1.27 million Syrians (Census 2015)⁵

Largest governorates

Amman 4.64 million (42%), Irbid 2.05 million (18%), Zarqa 1.58 million (14.3%) (end of 2021)³

Refugees registered with UNHCR

about 427,000, 94.5% of them Syrians; 80.5% live outside camps (February 2026)⁶

Palestine refugees

about 2.4 million registered with UNRWA in Jordan (2020)⁸

Median age / under 15

22.9 years / 34.4% of the population (2023)²

Women’s economic participation

14.8% (2025)¹

Internet users

95.6% of individuals (2024)⁹

Households with a smartphone / a computer

97.5% / 42.4% (2024)¹⁰

GDP per capita

about US$5,350 (2025)¹¹

Research guide

Research landscape

Most market research agencies are based in Amman, the capital governorate, which held 42% of the population at the end of 2021. Amman, Irbid and Zarqa together hold three quarters of the population, and 92% of residents live in the northern half of the country; the south, including Aqaba, holds about 8%. Local agencies run consumer, media, social and B2B studies, and some also coordinate fieldwork in neighbouring countries.

Population figures are published by the Department of Statistics (DOS), and demographic indicators by the Higher Population Council. The last census was held in November–December 2015 and counted 9.53 million people; DOS estimated the population at 11.94 million at the end of 2025. Humanitarian organisations also commission many surveys among refugees and host communities.

Languages and fieldwork

Under Article 2 of the Constitution, Arabic is the official language. English is widely used in business and higher education: questionnaires for the general public are written in Arabic, with Jordanian Arabic wording for spoken interviews, and B2B studies are often offered in Arabic and English.

Samples must state clearly who is covered. The 2015 census counted 6.6 million Jordanians and 2.9 million non-Jordanians, including 1.27 million Syrians. In February 2026, about 427,000 refugees and asylum seekers were registered with UNHCR, 94.5% of them Syrians; 80.5% lived in urban areas and 83,228 in the Zaatari and Azraq camps. UNHCR counted nearly 188,500 refugee returns to Syria between December 2024 and March 2026, so refugee numbers are changing. About 2.4 million Palestine refugees were registered with UNRWA in Jordan in 2020, and 13 Palestinian camps are listed in Amman, Zarqa, Irbid, Balqa, Jerash and Madaba. Decide early whether the target is Jordanian nationals or all residents, and set quotas by nationality and governorate accordingly.

Which methods work

Connectivity is high: 95.6% of individuals used the internet in 2024, and 97.5% of households owned at least one smartphone, but only 42.4% owned a computer. Online surveys work for most urban and younger targets, but questionnaires should be designed for mobile screens first.

The population is young (median age 22.9 years, and 34.4% under 15 in 2023): studies among families and youth need clear rules for interviewing minors and obtaining parental consent. Women’s economic participation was only 14.8% in 2025, so working women and female decision makers can be harder to recruit. Telephone (CATI) and face-to-face interviews (CAPI) remain common for general population, refugee and rural samples, especially outside Amman. Focus groups are usually held in Amman.

Timing

Ramadan changes daily routines: working hours are shorter, fieldwork often moves to the evening and consumption patterns change. In 2027 it is expected to start around 8 February, with Eid al-Fitr around 9–10 March and Eid al-Adha around 16–17 May (exact dates depend on the moon sighting). The Eid holidays last several days.

Other national holidays include New Year’s Day (1 January), Labour Day (1 May), Independence Day (25 May) and Christmas (25 December), a public holiday for all. In 2027, Eid al-Adha and Independence Day fall less than ten days apart: for B2B studies, avoid the second half of May as well as Ramadan.

Data protection

Personal data is governed by the Personal Data Protection Law No. 24 of 2023, published in the Official Gazette on 17 September 2023 and in force since 17 March 2024; controllers already processing data had a 12-month period to comply. It is overseen by a Personal Data Protection Council chaired by the Minister of Digital Economy and Entrepreneurship, and a data protection unit within the Ministry monitors compliance.

Processing generally requires the respondent’s prior, clear and documented consent for a specific purpose and period. Sensitive data includes ethnic origin, political opinions, religious beliefs, financial standing, health, biometric and genetic data and criminal records, and a data protection officer is required when sensitive data is processed or data is transferred abroad. Serious breaches must be notified to respondents within 24 hours and to the unit within 72 hours. Transfers outside Jordan are barred where protection is lower than under the law, with limited exceptions, and fines range from JOD 1,000 to JOD 10,000, doubled for repeat offences. Ask your agency how consent is collected, where the data is stored and how it will be transferred to you.

Working with a local agency

• Share a clear brief: objectives, target, sample size, governorates, nationality quotas, method, languages and deadline.
• Ask which populations the sampling frame covers (Jordanians, Syrians and other refugees in and outside camps, other residents) and how they are reached.
• Ask who does the fieldwork: own interviewers or subcontractors, and whether both male and female interviewers and moderators are available.
• Ask about quality control: back-checks, audio or GPS checks for face-to-face interviews, panel fraud checks for online surveys.
• Ask how Law No. 24 of 2023 is applied: consent wording, sensitive data, data protection officer, storage and transfer of the data to you.
• Compare several proposals: you can send one request to up to 5 companies from this page.