Market Research Companies in Azerbaijan

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  1. QAFQAZ Research company

    Baku, Azerbaijan
    Full Service Agency

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    QAFQAZ Research Company, established in 1991, is one of the leading companies in the area of consulting, sociological and marketing researches in Azerbaijan.

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  2. SIAR Social & Marketing Research Center

    Baku, Azerbaijan
    Full Service Agency

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    Established in 1993, SIAR Social and Marketing Research Center is one of the leaders of the research and consulting market of Azerbaijan. SIAR concentrates on the following directions: - Economic and…

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Country guide

Conducting market research in Azerbaijan

A market of 10.3 million people, just over half of them in cities and more than a fifth in Baku, with written consent required for most personal data processing: what to know before planning fieldwork in Azerbaijan.

Key figures for researchers

Population
10,262,351 (1 January 2026)1
Urban population
54.3% of the population, 5.57 million people (beginning of 2026)2
Baku
22.8% of the population (beginning of 2020)3
Men / women
49.8% / 50.2% (1 January 2026)1
Aged 65 and over
9.2% of the population (2025)4
Advanced Russian speakers
7.6% of the population (2009 census, as reported by CRRC)5
Internet users
90.8% of individuals (2025)6
Mobile subscriptions
110 per 100 people (2024)7
GDP per capita
about US$7,400 (2025)8

Research guide

Research landscape

Azerbaijan is a compact research market centred on Baku, the capital, where 22.8% of the population lived at the beginning of 2020 and where most business decision makers are based. Ganja and Sumqayit are the other large cities usually added to urban samples. Local full-service agencies and field and CATI suppliers work alongside international networks, and studies for international clients are often run as part of multi-country projects.

A common quality reference is the ICC/ESOMAR International Code, revised in 2025 (fifth edition) and endorsed by over 60 associations in more than 50 countries. Its principles include honesty and transparency, care for participants, and clear information on how personal data will be used and protected.

Languages and fieldwork

Azerbaijani is the fieldwork language for almost all studies, and questionnaires should be translated and checked by native speakers. Russian remains the most widely spoken second language: in the 2013 Caucasus Barometer survey, 72% of people said they had at least a beginner’s level of Russian, rising to 81% in Baku, but only 7.6% reported an advanced level at the 2009 census. A Russian version of the questionnaire is often offered in Baku and for some B2B targets, as an option rather than a replacement.

The population is split almost evenly between urban and rural areas: 54.3% of people lived in cities at the beginning of 2026. A national sample therefore needs quotas by economic region and settlement type, and many studies are limited to Baku and a few large cities, with a separate regional boost when rural audiences matter.

Which methods work

Connectivity is high: 90.8% of individuals use the internet (2025) and there are 110 mobile subscriptions per 100 people (2024). Online surveys are used for urban consumer research, and mobile-friendly questionnaires are essential. Check the size and profile of the panel available before relying on online sampling only.

Telephone (CATI) and face-to-face interviews remain widely used for national and regional samples, rural areas, older people and B2B decision makers. In-person focus groups and in-depth interviews are usually held in Baku.

Timing

The main holiday period is in spring. Under Article 105 of the Labour Code, Novruz gives 5 days off, and Ramazan Bayram and Gurban Bayram 2 days each; their dates are set by the government and published by the end of December for the following year. In 2026, Novruz ran from 20 to 24 March and Ramazan Bayram on 20–21 March, with extra rest days on 25, 26, 27 and 30 March; Gurban Bayram fell on 27–28 May, with 29 May also off.

Other non-working days include 1–2 January, 20 January (mourning day), 8 March, 9 May, 28 May, 15 June, 26 June, 8 and 9 November and 31 December. Check the 2027 calendar once it is published, avoid the Novruz period, and plan interview times and in-person sessions around Ramadan.

Data protection

Personal data is governed by the Law “On Personal Data” No. 998-IIIQ of 11 May 2010. As a rule, processing requires the data subject’s written consent, which can also be an electronic document with an enhanced electronic signature; written consent is also needed for special categories (such as nationality, religion or health) and for transfers to third parties, unless the law provides otherwise. Violations lead to administrative liability under the Code of Administrative Offences.

The main authority is the Ministry of Digital Development and Transport; other bodies, including the Ministry of Internal Affairs and the State Security Service, have powers in their own areas. Cross-border transfers of non-public personal data require the data subject’s prior written consent, and personal data information systems must be registered with the authority, with some exemptions. Ask your agency how consent is collected, where the data is hosted and how identifiable data, recordings or video will be shared with you.

Working with a local agency

  • Share a clear brief: objectives, target, sample size, regions and city sizes, method, languages and deadline.
  • Ask whether the agency follows the ICC/ESOMAR International Code and how interviews are checked.
  • Ask which panels or fieldwork suppliers will be used, and how regional and rural audiences will be reached.
  • Check how written consent is collected, and agree in writing what personal data, if any, will be transferred to you outside Azerbaijan.
  • Check fieldwork dates against Novruz, Ramazan Bayram and Gurban Bayram once the year’s dates are published.
  • Compare several proposals: you can send one request to up to 5 companies from this page.

Frequently asked questions

Is an online survey representative of the population of Azerbaijan?

For urban consumer targets, it can be with quotas and weighting: 90.8% of individuals used the internet in 2025. With 45.7% of people living in rural areas, national and regional studies usually add telephone or face-to-face interviews.

Which data protection rules apply to a survey in Azerbaijan?

The Law “On Personal Data” No. 998-IIIQ of 11 May 2010. Processing generally requires written consent (or an electronic document with an enhanced electronic signature), and cross-border transfers of non-public personal data require the data subject’s prior written consent.

When should fieldwork be avoided in Azerbaijan?

Avoid the Novruz holidays in March (20–24 March in 2026, with extra rest days up to 30 March) and the two religious holidays, Ramazan Bayram and Gurban Bayram (27–28 May in 2026). Their dates change every year and are published by the end of December for the following year.

Should a survey in Azerbaijan be in Azerbaijani or Russian?

Azerbaijani is the main fieldwork language. Russian is widely understood, especially in Baku (81% with at least a beginner’s level in the 2013 Caucasus Barometer), but only 7.6% of people reported an advanced level at the 2009 census, so a Russian version is best offered as an option.

Can a study cover Baku only?

Many studies do, since Baku concentrates businesses and urban consumers: 22.8% of the population lived there at the beginning of 2020. For national results, add quotas by economic region and settlement type, as 54.3% of people live in cities.

Can a foreign company run a survey in Azerbaijan?

Yes. Foreign companies usually commission a local agency or field supplier, which handles sampling, translation checks, fieldwork and recruitment. Personal data must be processed under the Law “On Personal Data”, including written consent for transfers abroad.