About INFOCUS Mekong Research (Vietnam)

INFOCUS Mekong Research (IFM) is Vietnam’s first dedicated mobile phone market research provider.

We utilize state of the art mobile phone technology providing our clients in-the-moment, fast and cost effective insights. We have custom build Vietnam’s first smartphone agnostic panel, with over 120,000 pre-recruited, active and managed smart phone panelists, and have over 190 demographic variables for each panel member.

At IFM we specialize in; Advertising & Campaign evaluation, using the most advanced video/ image compression and IP security systems, ensuring your IP rights, Tactical & Immediate Response research, within 72 hours, Longitudinal Tracking via an app based chat functionality, Mystery shopping, PoS/Retail audits, Customer satisfaction, Sponsorship evaluation and Pricing research.

INFOCUS was born out of client’s desire to access actionable insights and business driven issue based research…“faster, better and cheaper”.

Founded by Ralf Matthaes, (previously Regional Managing Director of TNS Mekong Region, where he set-up / managed Cambodia, Laos, Malaysia, Myanmar, Thailand & Vietnam, over 19 years), INFOCUS has partnered with like-minded companies, MDI & POD Research, whom have established a true point of difference and a track record of providing; Advanced mobile research technology, Integrated multiple source analysis and rapid decisions & clear action plans.

At INFOCUS our mission is to provide: Focused – Faster – Cost Effective Actionable Insights

Services & expertise

Methods

Focus groups
In-depth interviews
Online qualitative / communities
Ethnography
Face-to-face (CAPI)
Online surveys (CAWI)
Online panel
Mystery shopping
Retail audit / store checks
Desk research

Study types

Customer satisfaction / CX
Brand & ad testing
Product / concept testing
Usage & attitudes
Pricing studies
Market sizing / feasibility
Media & audience research
Opinion polls / social research

Sectors

FMCG / Consumer goods
Retail
Healthcare & pharma
Banking, finance & insurance
Telecoms
Technology & IT
Automotive
Media & advertising
Travel, tourism & hospitality
Energy & utilities
Public sector & NGOs
Real estate & construction
Agriculture & food
Education
B2B / Industry

Countries covered

Cambodia
Hong Kong
Indonesia
Malaysia
Myanmar
Philippines
Singapore
Thailand
Vietnam

Support services

Fieldwork only (data collection for other agencies)
Respondent recruitment
Data processing & analysis

Company details

Company type: Full Service Agency, Data Collection, Qualitative Research, Quantitative Research, Online Panels, Consulting & Analytics, International Research, Mystery Shopping, Secondary Research
Founded: 2007
Employees: 22
Interviewers: 320
CATI seats: 23
Focus group facility: Yes
Online panel: 120,000 members
Address: 1 Dang Huu Pho Street, Thao Dien, An Phu, D.2
75000 Ho Chi Minh City
TP HCM
Vietnam
Phone: +84-903-949-531
Website: ifmresearch.com

Professional associations

Vietnam Market Research Community
ESOMAR

Client reviews

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