iMAD Research

Founded in 2017, iMAD Research was built around a simple idea:

Research deserves better than a transactional approach to sampling.

Over the years, we have evolved into a global research partner combining proprietary panel capabilities, specialized recruitment, quantitative, qualitative, and CATI methodologies, technology-led quality controls, and experienced research professionals.

From mainstream consumer audiences to highly specialized B2B and healthcare professionals, from large-scale quantitative studies to hard-to-reach qualitative recruitment, we bring together the people, technology, and processes required to make complex research possible.

Our expertise spans:

• Global B2B, Healthcare & Consumer Sample
• Quantitative / CAWI research
• Qualitative recruitment - IDIs, Focus Groups & Online Discussions
• CATI - Quantitative & qualitative
• Phone-to-web recruitment
• Custom audience & hard-to-reach recruitment
• Survey programming & hosting
• Community recruitment
• Multi-country & multi-method research
• Data quality & fraud prevention