Wantent

A few simple ways to think about what we do...

• We show you how your content feels, moment by moment.
Not opinions or post-hoc reactions, but a clear picture of where audiences really lean in, tune out, or emotionally disconnect - across trailers, episodes, marketing assets, visuals, and campaigns.

• We help teams make smarter creative decisions before launch.
We highlight the specific moments that are helping or hurting engagement and provide practical guidance on how to improve impact, clarity, and momentum early enough to actually change outcomes.

• We bridge creative instinct and performance accountability.
Our insights connect emotional response to intent, word-of-mouth, and likelihood to show up - making it easier to align creative, marketing, and performance goals.

We offer both human audience and AI audience testing, flexible to timing, budget and scale.

We have 2 primary products:

Emotion-Based Creative Testing (X-RAI)
Our AI powered platform that analyses (opt-in) respondent’s facial movements and micro-expressions to capture second-by-second emotional response across 20+ emotions, tied to 200+ creative attributes. Best suited for high-stakes creative such as advertising spots, trailers, long-form content, packaging, and major marketing and advertising campaign assets.

AI Audience Panel (ERA – Emotional Resonance Analyzer)
Synthetic audience panels trained on real emotional and behavioral data to predict engagement, resonance, and performance at speed and scale. “ERA” enables rapid testing of thousands of assets, variants, and cut-downs.

IF YOUR'E INTERESTED IN A FASTER, BETTER, CHEAPER WAY TO BOOST REVENUE WITH ADVANCED AUDIENCE AND CONTENT INTELLIGENCE, CONTACT ANDY ROBBINS TO SCHEDULE A DEMO OR REQUEST A PILOT / POC TEST.