Strata Research

Strata specializes in concept testing, consumer profiling (behavior/purchasing habits), customer satisfaction tracking, and advertisement testing and tracking.

The primary markets served include the US, Latin America, Europe, and Asia. Methods for testing encompass both qualitative and quantitative approaches, including focus groups, online, IVR, telephone, and intercept interviewing.

Primary industries served include technology, food and beverage, finance, insurance, and media.

Strata programs all international online and IVR projects on one internally hosted site, to increase data accuracy and decrease project timeline. All international qualitative research is organized and conducted through one office, utilizing our research facility partners for execution. International telephone work is programmed in house and executed internationally utilizing our research vendors in US, Latin America, Asia, and Europe.