Primer is an international consultancy comprised of skilled teams: - specialized in public opinion and social research, audience research, and political consulting; - focused on the strategic planning, communication, and marketing issues of concern to your company, organization, or political candidate. Primer: - employs quantitative and qualitative research methods; - specializes in the coordination and quality control of multi-country research in Africa, Asia, North America, Latin America and Europe; - designs strategies for targeted communication; - provides Internet and World Wide Web research and surveys; - is experienced in the analysis of the underlying attitudes which structure socio-political debate and consumer behaviour.

Consulting services

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