Primer Research, Inc.

Primer is an international consultancy comprised of skilled teams:
- specialized in public opinion and social research, audience research, and political consulting;
- focused on the strategic planning, communication, and marketing issues of concern to your company, organization, or political candidate.

Primer:
- employs quantitative and qualitative research methods;
- specializes in the coordination and quality control of multi-country research in Africa, Asia, North America, Latin America and Europe;
- designs strategies for targeted communication;
- provides Internet and World Wide Web research and surveys;
- is experienced in the analysis of the underlying attitudes which structure socio-political debate and consumer behaviour.