Blueberry

Blueberry is the research consulting division of Reckner. Our research guides the product innovation pipeline, identifying new opportunities for existing products and providing strategic and tactical guidance for the successful development of new products and brands.

Blueberry excels at exploring the consumer usage experience across the product’s sensory elements… to understand the emotional connections that reveal aspirations and true motivators for product purchases.

Leveraging a deep knowledge of the consumer product lifecycle and expertise in both traditional and breakthrough research methods, Blueberry uses both quantitative and qualitative research to guide innovation pipeline projects from the early concept/prototype development phase through commercialization.

We serve a diverse range of Fortune 500 clients, including manufacturers of food and beverage, household care, beauty and personal care products.

We work with our clients to: explore the innovation landscape, guide strategy, develop superior products and services, and create engaging customer experiences. Let’s talk about your innovation landscape.