Blackstone Group

Blackstone Group is a full-service, custom marketing research and consulting firm with over 24 years of experience providing clients with actionable research insights.

Our unique proprietary methods & services provide strategic direction throughout the marketing process:
• Market assessment: 360° market performance analysis, behavioral analysis & descriptive modeling
• Business strategy: market segmentation, predictive modeling, multicultural research & international research
• Product development and testing: Concept ESP™, SCAPE™ & Namecraft™
• Positioning and branding: Persona IPB™
• Messaging strategy: communications crafting & War Games
• Promotional and communication tactics: ACE™ (eye-tracking) & (IQ)² (online qual/quant)
• Implementation: Interactive Virtual Shopper™, launch monitoring & Chimeric (hybrid)
• Market monitoring: SEQuaLS™, ATU&A tracking & brand equity analysis

Our team of 200+ research professionals provides high quality research using state-of-the-art, in-house resources:
• Custom panels & online panels
• Comprehensive Web survey services
• Online focus groups: (IQ)²
• iPad-enabled, in-person interviewing
• 100+ telephone stations (CATI/CAWI)
• Interactive Voice Response (IVR)
• Predictive dialing
• Custom online dashboards

Our clients include leading organizations in various industries: financial services, insurance, healthcare, pharmaceuticals, energy, utilities, advertising, CPG, education, technology, associations and not-for-profit organizations.