Blackstone Group is a full-service, custom marketing research and consulting firm with over 24 years of experience providing clients with actionable research insights. Our unique proprietary methods & services provide strategic direction throughout the marketing process: • Market assessment: 360° market performance analysis, behavioral analysis & descriptive modeling • Business strategy: market segmentation, predictive modeling, multicultural research & international research • Product development and testing: Concept ESP™, SCAPE™ & Namecraft™ • Positioning and branding: Persona IPB™ • Messaging strategy: communications crafting & War Games • Promotional and communication tactics: ACE™ (eye-tracking) & (IQ)² (online qual/quant) • Implementation: Interactive Virtual Shopper™, launch monitoring & Chimeric (hybrid) • Market monitoring: SEQuaLS™, ATU&A tracking & brand equity analysis Our team of 200+ research professionals provides high quality research using state-of-the-art, in-house resources: • Custom panels & online panels • Comprehensive Web survey services • Online focus groups: (IQ)² • iPad-enabled, in-person interviewing • 100+ telephone stations (CATI/CAWI) • Interactive Voice Response (IVR) • Predictive dialing • Custom online dashboards Our clients include leading organizations in various industries: financial services, insurance, healthcare, pharmaceuticals, energy, utilities, advertising, CPG, education, technology, associations and not-for-profit organizations.
Full Service Market Research Agency
Upto 6 month of service
100% certified professionals
Upto $5,000 against damages
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