Beta Research Corporation

Beta Research is a family-owned, full service provider of custom research, that helps organizations make smarter strategic choices. Beta Research was founded in 1970, and has offices in New York, Boston and Washington D.C. Our experienced employees use a range of methodologies – quantitative and qualitative, traditional and cutting-edge – to obtain information our clients need when making key decisions. Beta Research is a certified woman-owned business with a demonstrated commitment to sustainability and social responsibility. Beta Research conducts consumer and business-to-business research, with special expertise in healthcare/pharmaceutical, media and consumer products. Studies typically include concept, branding, packaging, product, attitude and usage, advertising, tracking and panel development. Our capabilities Include: » Study design and sampling » Database appending and management » Field work » Coding, data entry and verification » Tabulation and statistical analysis » Reports, presentations and infographics Beta Research conducts both quantitative and qualitative research studies, including: Quantitative » Mail » Telephone (Public Opinion Polling included) » Online » Mobile » Onsite Interviews – mall, convention and event Qualitative » Traditional and Online Focus Groups (all aspects) » In-Depth Interviewing (IDIs) – telephone and in-person » Website Usability Testing » Social Media » Focus Group Facility (Long Is

Full Service Market Research Agency

• - CASRO