ABX Advertising Benchmark Index

For over 25 years, ABX Advertising Benchmark Index has led the way in major ad effectiveness solutions. ABX has the largest syndicated global in-market advertising normative database (450,000+ ads tested) across all media types and channels, coupled with robust consumer and audience insights for making real-time informed business decisions every step of the way. We test thousands of in-market ads a week using the identical methodology to measure the effectiveness of ads and campaigns, while capturing current consumer data. The same methodology is used for pre-tests, measuring their effectiveness against in-market ads. The ABX Index™ score has been proven to correlate with Sales and increase Return on Ad Spend and Revenue.

ABX is the developer of the award-winning Gender Equality Index™ (GEI), which is used by the ANA (Association of National Advertisers) in their SeeHer program by the name of GEM®. They work with some of the largest global brands and are research partners of the ANA/SeeHer, RAB, and OAAA.