We offer a suite of proven, award-winning validation tools that better predict and direct 5-Star Marketing. Our tools include: System1 Innovation Testing Predicting 5-Star Innovations & Profitable Growth. Our 1-to-5-Star rating predicts the profitable growth potential of innovations. Our rich diagnostics provide clear directions for improvement. System1 Ad Testing Emotion Matters. It guides human decisions, and emotional advertising campaigns are proven to drive long-term brand building and profitability. The more people feel, the more they buy. System1 Brand Tracking Fame, Feeling & Fluency Drive Profits. Our 1-to-5-Star rating predicts the profitable growth potential of a brand’s marketing efforts. System1 Shopper Marketing Les Binet and Peter Field’s IPA Effectiveness analysis suggests 60% of your budget should be spent on brand building, 40% on shopper marketing. Get your packaging or point-of-sale material right, and you make your product easier to choose. Profitable shopper marketing is about moving power, not stopping power.

International Market Research Services

• - Market Research Society, UK