System1 Research Ltd

System1 is The Creative Effectiveness Platform that harnesses the power of emotion to drive growth for the world's leading brands, giving marketers confidence that their creative concepts will resonate with consumers and drive profitable commercial growth.        

Test Your Ad:
Quickly and confidently predict and improve the commercial impact of creative, from early stage to finished versions. Test Your Ad leverages real human emotion to predict how creative will impact short-term sales and long-term growth. Backed by System1’s industry-leading Star Rating, our powerful, easy-to-communicate metrics have been validated by the IPA, WARC, and TikTok to predict long-term business effects. Test TV, social, outdoor, audio and print assets to maximize creative quality across your campaign.

Test Your Ad Competitive Edge:
Featuring over 100,000 ads and daily updates, Test Your Ad Competitive Edge is a database providing predictive performance reports for every new TV ad in the US and UK, all based on our extensive collection of emotional norms. Compare your ad performance against your competitors, see where you rank and get inspired by world-class creative.       

Test Your Innovation:
Predict and improve the commercial performance of your innovations before they go to market. Our unique methodology measures intuitive consumer response, benchmarked against over 65,000 tests in our global database, giving you a clear view of how your ideas stack up—and where to invest.

Test Your Brand:
Measure the impact of ads and ideas on brand health. Test Your Brand provides clear, predictive measures that help marketers understand current brand health, predict future performance for your brand and the category, and improve and inform your brand strategy.

System1 tests and improves creative effectiveness in 81 markets globally and has operations in the UK, Europe, North America, Brazil, Singapore, and Australia. For more information, visit system1group.com or follow us @System1 on LinkedIn.