QRi Consulting Ltd.

We are specialists in in-depth Qualitative and QualiQuant® market research. We help clients understand the psychology and motivations of their consumers, by getting ‘inside the consumer mind’, and also by measuring emotion, using in-depth projective techniques.

Working in areas as diverse as Automotive, Digital Technology, FMCG, Health and Wellbeing, Fragrance & Flavour and Country Branding, our tailor made approach includes:

• Brand development, Loyalty and Relationships

• Corporate and Brand Identity, Image and Reputation

• Communication Development and Evaluation

• Product Innovation, Design and Sensory

• Packaging Design

Our proprietary methods include ECGs® (Extended Creativity Groups), Lovemarker®, Sensations® and BrandWorld®.

We bring alive consumer insights, identify gaps and needs, and optimise product, brand and communication strategy.