Customer understanding has never been more important.  In the age of big data really understanding what your customers think & feel and how this affects their behaviour is vital, in order to maintain competitive advantage. Specialists in Country & Destination Branding, Automotive, Retail, Digital Technology, Leisure & Lifestyle, Strategic & Tactical research. We help our Clients, and their Stakeholders, optimise their Brand, Communication & Product Strategy by understanding the motivations and behaviour of their Customers. • Brand Development and Loyalty • Corporate and Brand Identity, Image and Reputation • Communication Development and Evaluation • Product Innovation and Design • Packaging Design and Development Our methods include ECGs® (Extended Creativity Groups), Focus Groups, IDIs, Observation, Ethnography, QualiQuant® and Lovemarker®. With over 30 years’ experience around the globe we are your trusted partner in this age of change. All our research is conducted according to the ICC/ESOMAR International Code of Marketing and Social Research Practice.

Consulting services

• - MRS Company Partner, AQR, QRCA, IoD