One Minute to Midnight - Human Wins One Minute to Midnight are a global Human Insight consultancy. We focus on putting the understanding of humans at the centre of everything that we do to enable brands to connect in the most powerful and authentically human ways. To do this we connect the four interrelated dimensions of being human, paying particular attention to human values, which guide and shape the other three dimensions, how we think, feel and behave towards brands. Our biannual global research study, the Dimensions Project, is an example of this philosophy and approach. It explores human values around the world and how they guide relationships with some of the world’s biggest brands from Nike to Facebook. Our name keeps us constantly focused on the human, as if you plot the history of the world on to the 24 hour clock humans arrived at One Minute to Midnight.

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