Firefish are human strategy partners. We use unconventional thinking and approaches to deliver uncommon sense. We bring this to the heart of the decision-making process to help brands innovate, communicate, and grow. Companies and brands like PayPal, Unilever, and Twitter. We believe that the conventional approach to research is broken. The world is more complex than ever, and the need for fresh insight and transformational thinking has never been greater. However, much research asks the same questions of the same people in the same way…and gets the same answers. That’s why we believe it’s time for the unconventional. We believe that it’s only by looking at things from different angles, talking to different people, using different approaches and frameworks that you get fresh insights and breakthrough thinking. The work we do for our clients is transformational for their businesses. If you’d like to hear what we could do for you, do get in touch. We are a global research agency. Our HQ is in London and we have offices in New York and Singapore. We also have a partner network around the world which has seen us complete projects in over 170 cities worldwide and counting. Also in the Firefish Group are: • The Pineapple Lounge – the kids and family insight consultancy • The Numbers Lab – elegantly clear quantitative thinking • Insider – insight activation and communication specialists

Consulting services

• - MRS
• - AQR
• - MRA