Address: NW3 6AL London, United Kingdom (GB)


Criteria is a dedicated qualitative fieldwork company with over 15 years' experience. We source respondents for all qualitative methodologies including focus groups, on line research, one to one interviews and usability testing. Our network of over 400 qualitative recruiters around the country makes it easy for us to arrange traditional free found recruitment. In addition we also have an in-house telephone recruitment centre which we use to recruit from our carefully monitored respondent database as well as from client lists. If you are looking for a committed project partner to work alongside you through the research process from proposal stage to successful completion, then think Criteria, the people people.

Company type

Data Collection / Field Services

Professional Associations

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Listing Guarantee

  • Service Guarantee

    Upto 6 month of service

  • Professionals

    100% certified professionals

  • Insurance

    Upto $5,000 against damages

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Other Informations

  • Founded 1996
  • Employees20
  • Interviewers 400
  • Turnover 2.4 Million Pounds
  • Phone +44-20-7431.4366
  • Fax +44-20-7431.4388
Elaine Francis


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