BDRC Group

We help our clients get closer to their customers, stakeholders and employees by translating research data into business intelligence you can act on. We do this through a range of market leading insight tools and a dedicated team of experts. Whether you define your needs by sector or by business challenge, we have a team which can give you the answers.

We are market leaders in a number of sectors – hotels, banking, media, transport, travel and tourism – as well as business challenges: branding, customer experience, compliance and more.

When you appoint us we want to know where you plan to end up – your goal. We will shape our research recommendations around that, so even if the components we suggest are ‘off the shelf’ the solution will be tailor made for you.

Sole UK licensee for ZMET®, the ground-breaking insight tool from Harvard, founded on modern research into cognitive neuroscience. ZMET® reveals HOW customers think, not just WHAT they think. Owner of a number of trade marked research techniques.