This is what we do: Exploratory listening Collaborative conversations Strategic thought Creative connections Imaginative leaps In doing all this, it helps that we come from different backgrounds – marketing, advertising, research. We ask, think, challenge, explore, and advise. What comes out is pared back and boiled down. Distilled advice. What makes us different is our style. In respect of our clients, there are two things we don’t forget. One is that running a business is hard. Succeeding at it involves respect for the past, acute understanding of the present and informed anticipation of the future. Anyone who thinks it’s easy hasn’t tried it. The second thing we don’t forget is to stand up to our clients. Because we are no use to them if we hold up a mirror to what we think they want to hear. It’s about being gracious and challenging. At the same time. And that is what makes us different.
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