Prophecy FZ LLC

Ashok Mitra & Raja Marur set up Prophecy in Jan 2011. Between the two of them, they have close to 40 years of cumulative work experience in the Middle East in mainline Marketing Research and Consultancy. And, over 50 years of cumulative experience in Marketing Research, Marketing & Business Consultancy and Business Management.

Prophecy is a full service research agency delivering bespoke quantitative, qualitative and advanced analytics solutions with a focus on accurate and concise reporting. We have multi-ethnic Field teams adept in different Arabic dialects and other regional languages to conduct high quality fieldwork.
Since its inception, Prophecy has conducted over 400 projects by partnering with numerous clients covering FMCG, Retail, Consumer Electronics, Jewelry, Education, Healthcare, Media, Automotive, Telecom, Finance & Hospitality sectors in Middle East, Africa and Asia.

The range of studies that we have conducted comprise Brand health Tracking, Product Tests, Concept Tests, Concept-Use Tests, Pack Tests, Pricing studies, Brand Diagnostic studies, U&A and Segmentation studies, Brand/Corporate Equity studies, Post launch Advertising Evaluation, Mystery Shopping, Customer Satisfaction Studies, Employee Engagement Studies, CSR impact assessment studies etc. We hold rich normative databases (with recency and robustness) across categories, for the region.

Our philosophy of servicing clients through senior research professionals buttressed by our research rigour, sector expertise, market knowledge, best practices in account management and our ability to empathise with our client’s business context has helped us in winning repeat projects from clients. This reflects clients’ delight for the value that we add to their business.