PRM is a Market Intelligence consultancy, specialised in quantitative "ad-hoc" research. PRM’s work is directed towards supporting companies' strategic decisions. Based in Barcelona since its foundation in 1980, PRM has carried out projects in 39 countries. PRM’s clients come from a wide range of sectors: consumer goods, banking, insurance, telecommunications, air transportation, automobile industry, distribution, raw materials, energy sources and so on. The most common research projects carried out by PRM to meet its Clients' needs in their country of origin and/or in new potential markets are: Market Structure (Base Study), Market Segmentation, Image Positioning and Image Engineering, Image Tracking, Brand Equity, Design and/or Redesign of products/services, Quantification of Market Potential, Pricing and Estimation of Demand Curves, Efficient Allocation of Resources to Maximize Client Loyalty, Evaluation of customers' behaviour with regard to mergers, acquisitions, privatizations..., Multi-country Analyses of Market Growth Potential for a Product or Service, as well as use and consumption habits.

Consulting services

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