Aragon d.o.o. - Research & Planning

Aragon is a full service research company providing marketing research, planning and consultancy to support good business decisions.

RESEARCH APPROACHES:

Integration of quantitative and qualitative methods. Both are also available as on-line research.

Quantitative: secondary data analysis, F2F, CATI, CAPI, CAWI, research over mail, time series and conjoint.

Equipment: 12 CATI stations, Sawtooth software, custom market intelligence software, eyetracking tools

Qualitative: interviews, focus groups, observation, mystery shopping.

Equipment: room for implementation and observation with one-way mirror, AV technology, CAQDA, data base of potential participants.

AREAS OF EXPERTISE:

- Research for support of product development: multi-method approach combining observation, benchmarking and conjoint analysis (CVA-conjoint value analysis, ACA-adaptive conjoint analysis and CBC-choice based conjoint)

- Research for support of planning and evaluation of communication activities supporting the whole communication cycle

- Brand measurement and development (architecture, identity, positioning, extension): multi-method approach combining secondary data analysis, survey, perceptual mapping and focus groups