INSIGHT Consultancy & Research (ICR)

SERVICES
Research design and methodology; sampling and weighting; questionnaire and diary design; fieldwork management; retail audits and outlet censuses; customer satisfaction and customer journey research; usage-and-attitude and market understanding studies; market sizing and forecasting; market entry strategy; product, pack and concept testing; mystery shopping; Arabic voice and speech data collection; research advisory retainers; data processing and validation; live dashboards and custom field-data apps; statistical analysis, reporting and evaluation.

METHODS
Face-to-face (CAPI) and telephone (CATI) surveys, consumer and B2B, including employer surveys; household diaries combined with physical measurement; retail, outlet and HoReCa censuses; GPS-tagged, photo-verified field audits; mystery shopping; product, pack and blind testing; market segmentation; desk research; in-depth interviews and focus groups.

SECTORS
Government, municipal and regulatory bodies; utilities; transport and logistics; FMCG, food and beverage; retail; banking and insurance; healthcare; real estate and construction; manufacturing and industrial; technology; education and skills; trade and investment; leisure.

COVERAGE
United Kingdom and the GCC, with fieldwork and analysis in English and Arabic.

SELECTED EXPERIENCE
- Municipal monitoring and compliance programme for a government, face-to-face interviews in monthly cycles, with a live monitoring dashboard and quarterly reporting.
- National retail and outlet censuses across all Saudi cities for multinational FMCG and consumer goods clients.
- Customer satisfaction research, and graduate employment research.
- Household food waste study for a leading food manufacturer, combining diaries with physical measurement of waste.
- Market sizing, customer and usage-and-attitude studies for insurers, banks, real estate developers, manufacturers, logistics and technology companies.