IBSAR Market Research

IBSAR is a market research company combining qualitative and quantitative approaches to deliver rich, operational, and reliable results.
We believe it is our job to uncover the emotions that may be hard to express – and over the years we have honed our skills in the use of projective techniques to help consumers tell us what they ‘TRULY FEEL’.

What We Offer:

QUANTITATIVE
CAPI, PAPI, in-home, street, or mall intercept, Online Surveys, Central location test (CLT), Mystery shopping

QUALITATIVE
In-depth/Paired Interviews, Focus Groups, In-home visits, Shopping Safaris, Ethnographies

With more than 100,000 interviews done
our team of more than 350 interviewers are covering 19 Saudi cities.