Focal Point

Focal Point is a full-service, Market Research and consulting firm offering both Qualitative and Quantitative services. In addition to the research services, we offer social media and financial services.

Our unique methods & services provide strategic direction throughout the marketing process:
- Market assessment: market performance analysis, behavioral analysis
- Business strategy: usage and attitude, market segmentation, ideal location identification
- Concept & Product development: ethnographic studies, concept test, product test
- Positioning and branding
- Promotional and communication tactics: Shoppers research (eye-tracking), Promotion and distribution effectiveness
- Implementation: Interactive Virtual Shopper, launch monitoring
- Market monitoring: brand tracking, sales team evaluation, mystery shopping, price monitoring

Our team includes professionals with vast experience in key business disciplines namely Finance & Banking, Marketing Research, Business Intelligence & IT. Our team has proven track record of providing actionable Solutions & Strategies

Our clients include leading organizations in various industries: Automotive, FMCG, Public Sector, Food & Beverage, Industry & Manufacturing, Real Estate, Advertising, Technology, Consultant & Agencies.