Profi Research & Consultancy (PRC)

Profi Research & Consultancy (PRC) is an international research, data and predictive AI company combining 20 years of consumer research expertise with advanced analytics, machine learning and proprietary technology.

We help organisations understand people, test ideas, improve marketing decisions and turn research and data into actionable intelligence.
Our capabilities cover the full research cycle, including quantitative and qualitative research, segmentation, U&A, product and concept testing, advertising and communication research, customer experience, UX research, online communities, digital diaries and international studies.

Beyond traditional research, PRC creates custom human-generated datasets for AI and machine-learning applications and develops predictive models, advanced analytics and bespoke decision-support solutions.
PRC is the company behind Super-K our proprietary predictive AI platform for creative intelligence. Super-K helps brands evaluate and improve concepts, packaging, advertising, e-commerce visuals and other creative assets before launch. It shows what audiences are likely to take away from creative, where meaning or clarity breaks, how alternatives compare and what should be changed to improve effectiveness.

Super-K is built on 35M+ real audience responses, 1,089 category benchmarks and 420M+ creative perception parameters, and supports creative decision-making across 129 countries. It enables teams to test more possibilities, identify risks earlier, reduce costly rework and move to market with greater confidence.

Super-K Intelligence takes this approach from individual assets to entire categories and markets. By analysing large sets of visual materials, we identify category codes, communication patterns, emerging trends, competitive territories and whitespace opportunities helping brands understand not only which creative performs better, but where the market is moving and where new opportunities exist.