MarketSense

MarketSense is an independent Moscow-based full-service agency, established in December 2004. We are highly experienced and creative bilingual team, combining local and cross-cultural research expertise. Key areas of expertise: FMCG, Banking&finance, Telecommunications, Luxury, White goods, Mass media, Social&Opinion Research, Automotive, Farming/agriculture. Pharma: specially trained medical research team, speakers at EphMRA Conference. Social responsibility: multi-wave project “GRaSS”, tackling ecology, charity, consumption, and health (since 2014) Qualitative: - most complex research formats tailor-made for each particular case; - focus groups, IDIs, dyads, triads. - ethnographic studies; - shopper studies - recruitment of difficult-to-reach targets (opinion leaders, celebrities in different fields, top-income groups); - on-line forums with use of our proprietary digital platform “MarketStream” (created in 2014) - creative sessions/ideations - computer-aided screening Quantitative: - U&A and consumer segmentations; - concept/product/design tests; - CAPI and Internet-based data collection; - eye-tracking - conjoint analysis B2B: - market overviews; - company profiles; - customer satisfaction. Fieldwork: - Field and tab in Russia and other CIS countries; - Consumer in-home visits. Our branded tools and methods: - "ProvoSense": provocative qualitative interviewing - "Market Framing": segmentation, based on cognitive frames.

Full Service Market Research Agency

• - QUALIS International, OIROM, partnership with Focus Vision network.