MarketSense

MarketSense is an independent Moscow-based full-service agency, established in December 2004. We are highly experienced and creative bilingual team, combining local and cross-cultural research expertise.

Key areas of expertise: FMCG, Banking&finance, Telecommunications, Luxury, White goods, Mass media, Social&Opinion Research, Automotive, Farming/agriculture.

Pharma: specially trained medical research team, speakers at EphMRA Conference.

Social responsibility: multi-wave project “GRaSS”, tackling ecology, charity, consumption, and health (since 2014)

Qualitative:
- most complex research formats tailor-made for each particular case;
- focus groups, IDIs, dyads, triads.
- ethnographic studies;
- shopper studies
- recruitment of difficult-to-reach targets (opinion leaders, celebrities in different fields, top-income groups);
- on-line forums with use of our proprietary digital platform “MarketStream” (created in 2014)
- creative sessions/ideations
- computer-aided screening

Quantitative:
- U&A and consumer segmentations;
- concept/product/design tests;
- CAPI and Internet-based data collection;
- eye-tracking
- conjoint analysis

B2B:
- market overviews;
- company profiles;
- customer satisfaction.

Fieldwork:
- Field and tab in Russia and other CIS countries;
- Consumer in-home visits.

Our branded tools and methods:
- "ProvoSense": provocative qualitative interviewing
- "Market Framing": segmentation, based on cognitive frames.