Brennan Group

The agency covers a wide range of knowledge and capabilities in various researches: product market analysis; new product testing/launch; market share; market segmentation; customersatisfaction; consumer tracking; brand image / equity; pricing research; map values; loyalty & retention; mind share; mystery shopping; advertising research; sales analysis; B2B (business to business) research, etc.

In order to perform these studies, we combine qualitative methods (focus-groups, in-depth interviews, ethnographic research, etc.) and quantitative ones (sample based investigations, consumer/firm panels or census, etc.).

We encourage mix of methodologies which can extend consumers’ knowledge to business insights. We are committed to both zoom projects, with traditional and sophisticated qualitative approaches and recurrent consumer tracking (quantitative investigations).

Since 2001, Brennan Group has provided world class marketing researches to a wide variety of organizations. We follow the same philosophy for each business challenge:

- Customized designs & credible studies for both managers and frontline employees;

- Valuable data, both for measuring marketing research metrics, but also as a foundation for improvement;

- Delivering managers at each level of the organization through the most useful reports & recommendations.