Strategic Research and Development Center, Inc.

Strategic Research and Development Center (STRAND-Asia), Inc., is a 100% Filipino corporation that caters full-service marketing and online research, consulting, software marketing, training, and IT services. STRAND-Asia envisions to become the leading technology-driven research company in the Philippines. STRAND-Asia employs the latest predictive analytics and data mining tools as well as innovative data processing technology.

STRAND-Asia, Inc. maintains a pool of well-qualified IT personnel, consultants and researchers to meet the need of clients and internal consulting requirements. STRAND-Asia representatives have 10 years of experience in marketing information products.

MARKET RESEARCH SERVICES
Concept Testing
Customer Satisfaction Research
Price Elasticity
Brand Name Testing
Brand Equity
Brand Association Research
Buyer Decision Processes
Awareness and Usage Studies
Product Packaging Test
Detail Aid Testing

OTHER RESEARCH SERVICES
Fieldwork
Data Collection
Data Capture
Data Processing
Data Management
Statistical Analysis

Quantitative Services
* Paper and Pencil Interviewing (PAPI)
* Optical Character Recognition (OCR)
* Computer Aided Telephone Interviewing (CATI)
* Computer Aided Personal Interviewing (CAPI)
* Computer Aided Web Interviewing (CAWI)

Qualitative Services
* Focus Group Discussion (FGD)
* In-depth Interview (IDI)