About Field Market Research (FMR) Philippines

FMR Technological and Digital Advertising Services provides nationwide field research for businesses, research agencies, and public-sector organizations. Based in Leyte, we bring more than 18 years of experience conducting quantitative and qualitative studies across the Philippines.

Our services include face-to-face, telephone, and online surveys, as well as in-depth interviews, focus groups, product testing, retail audits, and mystery shopping. We also conduct feasibility studies, agricultural and supply chain research, and drone-based aerial mapping.

Our in-house field team handles respondent recruitment, fieldwork, and data quality checks. We can also support questionnaire development, data analysis, and reporting, depending on the scope of the study. Whether you need a local fieldwork partner or support from research design through final reporting, we tailor our services to your objectives, target respondents, and study locations.

Services & expertise

Methods

Focus groups
In-depth interviews
Online qualitative / communities
Ethnography
Face-to-face (CAPI)
Telephone (CATI)
Online surveys (CAWI)
Mystery shopping
Retail audit / store checks

Study types

Customer satisfaction / CX
Brand & ad testing
Product / concept testing
Usage & attitudes
Pricing studies
Market sizing / feasibility
Media & audience research
Opinion polls / social research

Sectors

FMCG / Consumer goods
Retail
Telecoms
Technology & IT
Automotive
Media & advertising
Travel, tourism & hospitality
Public sector & NGOs
Real estate & construction
Agriculture & food
B2B / Industry

Support services

Fieldwork only (data collection for other agencies)
Respondent recruitment
Data processing & analysis

Company details

Company type: Full Service Agency, Data Collection, Qualitative Research, Quantitative Research, Consulting & Analytics, Mystery Shopping, Secondary Research
Founded: 2007
Employees: 17
Interviewers: 10
CATI seats: 5
Focus group facility: Yes
Online panel: 5 members
Address: San Agustin Street, Poblacion District 2, Burauen, Leyte, Philippines
Phone: +639175056625
LinkedIn: Company page
Website: fieldmarketresearch.com

Professional associations

MORES Philippines

Client reviews

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