Opinion AS

Opinion is the largest independent research agencies in Norway, with working partners as owners of the company. Opinion is one of the best known and respected market research brands in Norway, with a history dating back 30 years. Our annual revenue is in the area of 7,5 MEUR.

We employ currently approx 30 full time research professionals, within both qualitative and quantitative research. We have some of the best known and profiled consultants in the local market, and we work with the ambition of always delivering research with impact, actionable for clients.

We have the largest qualitative capacity in the market, with two FG venues in-house. We also run our own qualitative respondent panel, Labben.net. In order to get closer to the consumer we use a variety of methods and techniques including different quantitative statistical methods and qualitative methods as in -depth interviews and focus groups. We are equally comfortable with semiotics, ethnography as well as web based panels and living labs. We were among the first MR companies in Europe working with MROC and digital approaches, thus are very experienced within new methodologies/mobile research. We are also profiled on trend research as well as consumer insight.

The MD of Opinion is the national representative for ESOMAR in Norway and chairman of the MR agency association, Virke Markedsanalyse.