About Sterling Business Research & Consulting Ltd.

Established 2004, Sterling Business Research and Consulting is a full service marketing research provider, which has conducted several research projects in Nigeria and the African region. We are an independent and owner managed agency.

We are deeply committed to quality of information and the action-ability of the insight that we deliver to our clients.

Our research operations are fully internalized; from project design to presentation of findings. We offerâ?one-stopâ? market research solutions to our clients in various segments of the economy, such as: Media Communication, Banking, Advertising, Foods and Beverages, Soap and Detergents, Home care and Appliance, Media, Telecommunication, Wine and Spirits as well as Confectionary etc.

Our real network of field operations and partners cut across West, East and North Africa sub-regions. This provides us with local field coverage and insights unique to each market.

ï½Our mandate is to provide our clients with cutting edge market research designs, data collection and data analysis solutions through an open and transparent relationship, aimed at achieving common goals and establishing long-lasting co-operations.

Services & expertise

Methods

Focus groups
In-depth interviews
Online qualitative / communities
Ethnography
Face-to-face (CAPI)
Telephone (CATI)
Online surveys (CAWI)
Online panel
Mystery shopping
Retail audit / store checks
Desk research

Study types

Customer satisfaction / CX
Brand & ad testing
Product / concept testing
Usage & attitudes
Pricing studies
Market sizing / feasibility
Media & audience research
Opinion polls / social research

Sectors

All sectors (generalist)

Countries covered

Cameroon
Côte d'Ivoire
Ethiopia
Ghana
Kenya
Mali
Nigeria
Senegal
South Africa
Tanzania
Turkey
Uganda
Zambia

Support services

Fieldwork only (data collection for other agencies)
Respondent recruitment
Data processing & analysis

Company details

Company type: Full Service Agency, Data Collection, Qualitative Research, Quantitative Research, Online Panels, Consulting & Analytics, International Research, Mystery Shopping, Secondary Research
Founded: 2004
Employees: 30
Interviewers: 1,500
Focus group facility: Yes
Address: Plot 390, George Crescent, Abalajobi Estate, By Oasis Bakery
Off WEMPCO Road Ogba GRA-Ikeja
Lagos
Lagos
Nigeria
Phone: +234-1-8033-0026-87
Website: sbrc-ng.com

Professional associations

Nigeria Market Research Association(NiMRA)
Nigeria Institute Of Management Consultant(MiMCO)
APCON
AFRICA MARKET RESEARCH ASSOCIATION (AMRA)
ESOMAR

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