Market Surveys International

Market Surveys International Limited (MSI) is a full-service research agency with headquarters in Lagos, Nigeria. MSI was registered and commenced operations in April 2008. We have vast experience in marketing, monitoring & evaluation, media, mystery shopping, social and opinion research studies.

MSI has adequate human, capital and materials resources to handle large scale survey (quantitative and qualitative). Over 95% of surveys are done digitally using Survey-to-go, Nfield, Voxco offline and Dimension softwares.

Our coverage spans all the States in Nigeria and some African countries, particularly Ghana, Niger, Senegal, Kenya, Benin Republic, Cameroon, Togo, Cote'd voire, South Africa, Tanzania, Ethiopia, Uganda, Sierra Leone, Zambia, Zimbabwe, Liberia, Democratic Republic of Congo, Rwanda, Angola and Egypt.

We have over 250 interviewers and supervisors in each country we operate. Specifically, we have over 650 interviewers and supervisors comprising both males and females who are resident across all the states in Nigeria. This gives us a better chance to provide top quality fieldwork in any part of the country.