Motif Research

Mexico, Mexico

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About Motif Research

Yolanda Aparicio Ponce
Having a Marketing background & being an empathic person has helped me to have this unique understanding regarding consumers’ behavior.

My passions are travelling (hunger for experiences) & sports (team focused), which allows me to feel as the consumer & think as the client.

With more than 10 years in qualitative research, what I still finds fascinating is when “the magic begins” while moderating, & consumers start talking about their feelings & emotions towards a brand or a product, or while doing ethnographic observations, consumers become teachers of a product… everything flows naturally.

Services & expertise

Methods

Focus groups
In-depth interviews
Online qualitative / communities
Ethnography
Desk research

Study types

Customer satisfaction / CX
Brand & ad testing
Product / concept testing
Usage & attitudes
Opinion polls / social research

Sectors

All sectors (generalist)

Countries covered

Argentina
Bolivia
Brazil
Chile
Colombia
Costa Rica
Mexico
Panama
Paraguay

Support services

Fieldwork only (data collection for other agencies)
Respondent recruitment
Data processing & analysis

Company details

Company type: Qualitative Research, International Research
Founded: 2010
Employees: 20
Focus group facility: Yes
Address: Seneca 134 2nd floor
Polanco
CP 11570 Mexico City
DF
Mexico
Phone: +5215513659055
Website: motif.mx

Professional associations

ESOMAR
AQR

Client reviews

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